UP reaches the Orient
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Ming, the lifestyle magazine based in Hong Kong, has highlighted UP (TAP) as one of the best in-flight magazines in the world in the article “In-flight Magazine, how far can it go?” UP was distinguished alongside other in-flight magazines such as Air France Magazine (Air France), Wingspan (All Nippon Airways), Morning Calm (Korean Air), enRoute (Air Canada), Scanorama (Scandinavian Airlines) and Swiss Magazine (Swiss International Air Lines). The four letters of the Roman alphabet that make up the word Ming come from the four adjectives that describe the magazine as metropolitan, intelligent, new in attitude and global in vision.
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