TAP launches EconomyXtra
ince October, TAP has offered its customers an in-flight experience that goes beyond the traditional economy and business classes on medium-haul flights. Always attentive to passenger suggestions and trying to offer maximum flexibility of choice, we have launched EconomyXtra, a new way to travel in economy. Now you can choose one of three different in-flight experiences, according to your preferences or needs: Business, EconomyXtra (red chairs) or Economy (green chairs). Classic or Plus fare customers and TAP Miles&Go Gold passengers are automatically differentiated and enjoy the superior experience offered by EconomyXtra. Passengers travelling with Basic or Discount fares can acquire all the benefits of EconomyXtra at the time of booking or later for an additional fee. There are seven extra advantages when you choose EconomyXtra: extra legroom, seat reservation in first rows, reclining and more spacious seats, adjustable headrests, seat power and USB sockets, a tablet holder, and meal and beverages, including hot meals at lunch and dinner times on some routes, like Paris, Rome and Frankfurt, among others (full list available at flytap.com). TAP still offers all passengers travelling medium-haul in Economy a unique drinks service, including quality Portuguese wines, and a meal service that, depending on passenger options, ranges from a snack to a full meal. The airline remains committed to a differentiated service experience, according to the cabin layout and fare purchased.
More flights in 2020
Next March, TAP will increase the number of flights to North America. Flights from Lisbon to Boston and New York (Newark) increase from five to seven a week, becoming daily, and those to Toronto, Canada, increase from four to five weekly flights. In January, TAP will also launch its seventh weekly flight to Sal, Cape Verde. The new levels of quality and comfort that TAP provides its passengers, with a new fleet of state-of-the-art, modern and efficient aircraft, means that the airline now offers one of the most competitive products in North American markets. There has been considerable take up, which has led to an expansion of operations. TAP has also worked and invested intensely in the consolidation and operational improvement of its Lisbon hub, improving flight connectivity on its destination network, allowing passengers optimal time connections.
1st anniversary of TAP Miles&Go
The TAP Miles&Go loyalty programme celebrated its first anniversary on 6th November. To mark the date, TAP thanked over four million customers with a month full of special offers and discounts. Launched in 2018, the success of TAP’s Miles&Go over the past year has been recognized by leading industry bodies, winning the Frequent Traveler Awards Programme of the Year in London, the Freddie Awards’ Newcomer of the Year Programme in the U.S. and, most recently, the Melhores Destinos site’s Best International Loyalty Programme in Brazil. The date was also commemorated at TAP with a breakfast that brought together nearly 60 staff. “We want to celebrate with both our team, as well as all the areas that interact with us”. This was how head of TAP’s loyalty programme, Luís Gonçalves, began the celebration, taking stock of the programme and planning future expansion. “Our growth for 2020 will involve consolidating our presence in markets where we are already strong, like Portugal and Brazil, and moving to new areas, with the USA a priority”, concluding that the main challenge will always be meeting customers’ needs.
Farewell to Airbus A340
Despite a little nostalgia, it was very much with an eye on the future that TAP’s last Airbus A340 was retired from service on 28th October, in hangar 6 in Lisbon. Under the wings of the CS-TOC, former TAP employees gathered with current ones for a final tribute to the four-engine aircraft that served the company for 25 years.
Miguel Frasquilho, chairman of TAP Air Portugal, inaugurated the ceremony, saying that it was “a very special day, when we commemorate an important milestone in the company’s history and pay a well-deserved tribute to the Airbus A340”. Highlighting that they were once some of the most modern and sophisticated long-haul aircraft, he declared that, just like 25 years ago, “today, we remain together, ready for a new era. The NEO era.”
Antonoaldo Neves, who could not attend the event, invited former TAP CEO, Fernando Pinto, who said that he believed that the A340 “were TAP’s most important aircraft” when he arrived at the company, highlighting the aircraft’s remarkable reliability and safety.
A quarter of a century after they began flying, TAP said goodbye to its last A340. In total, there were four aircraft that flew all over the world wearing the airline’s colours. They were part of Portugal’s history, transported prestigious Portuguese and international figures, the military and sports teams, and even won an Airbus Award for Operational Excellence – A340. At the end of their service, they had carried around 12 million passengers, on over 16,000 flights, chalking up more than 450,000 flight hours serving Portugal, the Portuguese and the world.
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